W&O Estates respects your privacy and handles your personal data with care. In this privacy policy, we explain which personal data we collect, why we process this data, on what legal bases we do so, with whom we may share data, and what rights you have.
This privacy policy applies to the use of our website www.wo-realestate.com, to contact requests, customer communications, and to our services as a real estate agency in Spain.
1. Who are we?
W&O Estates is responsible for the processing of personal data as described in this privacy policy.
Company name: W&O Estates S.L.
Address: Calle Santa Nunilón 2, 1º 1D, 03189 Playa Flamenca, Orihuela Costa, Alicante, Spain
Website: www.wo-realestate.com
Email address: info@wo-realestate.com
CIF/NIF:
Address: Calle Santa Nunilón 2, 1º 1D, 03189 Playa Flamenca, Orihuela Costa, Alicante, Spain
Website: www.wo-realestate.com
Email address: info@wo-realestate.com
CIF/NIF:
In this privacy policy, when we refer to "W&O Estates", "we", "us" or "our", we mean W&O Estates S.L.
2. Who does this privacy policy apply to?
This privacy policy applies to everyone whose personal data we process, including:
- visitors to our website;
- persons who contact us;
- persons interested in buying, selling, renting, holiday rentals or property management;
- prospective buyers, sellers, tenants and landlords;
- customers and former customers;
- newsletter subscribers;
- persons who contact us via property portals, advertisements, social media, email, telephone or WhatsApp;
- business contacts, collaboration partners and suppliers.
We focus on Dutch and international clients who are interested in real estate in Spain.
3. Which personal data do we process?
We primarily process lead data. This is data that you provide to us yourself when you contact us, request information or express interest in our services or properties.
Depending on your contact with us, we may process the following personal data:
Contact and lead data
- name;
- email address;
- telephone number;
- place of residence or country of residence;
- preferred language;
- data you enter in a contact form;
- data you provide via email, telephone, WhatsApp, social media or other communication channels;
- information about your property interest, such as desired location, type of property, budget, purchase purpose or rental requirements;
- date and content of contact moments.
Website and technical data
When you visit our website, we may process technical and analytical data, such as:
- IP address;
- browser and device data;
- pages visited;
- click behaviour;
- origin of your visit, for example via Google, social media, advertisements or property portals;
- cookie IDs and similar online identifiers;
- information about your cookie preferences.
Data in customer relationships and transactions
During the lead phase, we generally only collect the data needed to handle your request and provide our services. When you become a customer or when our services lead to a possible rental, letting, purchase or sale transaction, additional data may be necessary, for example for the performance of the agreement, legal obligations or Spanish anti-money laundering obligations.
Depending on the situation, this may include:
- address data;
- identity data;
- data required for customer identification;
- information required for a purchase, sale, rental or letting process;
- communication and file data relating to a transaction;
- information required for legal, tax, contractual or legal obligations.
We do not request more data than is necessary for the purpose for which we need the data.
4. Do we process special categories of personal data?
We do not intend to process special categories of personal data, such as data concerning health, religion, political opinions or biometric data.
We ask you not to provide such data to us unless this is strictly necessary for a specific service or legal obligation. If we nevertheless receive special categories of personal data, we will only process them to the extent that this is legally permitted and necessary.
5. What do we use your personal data for?
We use your personal data for the following purposes:
Contact and communication
We process personal data in order to:
- respond to your request;
- contact you following a form submission, email, telephone call, WhatsApp message or other request;
- provide information about properties, services or viewings;
- properly understand your wishes and questions;
- schedule and follow up on appointments.
Estate agency services
We process personal data for our services in the field of:
- purchase guidance;
- sales mediation;
- rental and letting;
- holiday rentals;
- property management;
- viewings;
- information requests;
- customer and lead follow-up;
- communication with parties involved in a property transaction.
Performance of agreements
When you become a customer, we process personal data in order to:
- perform our agreement with you;
- create and manage files;
- organise appointments, viewings and follow-up steps;
- represent your interests as a buyer, seller, tenant, landlord or client;
- enable necessary communication with third parties.
Legal obligations
We may process personal data when this is necessary to comply with legal obligations, for example in the field of:
- tax and administrative obligations;
- accounting;
- contractual retention obligations;
- legal obligations;
- Spanish anti-money laundering legislation;
- requests from competent authorities.
Anti-money laundering obligations
Because W&O Estates operates as a real estate agency in Spain and may mediate in the purchase and sale of property, we may be required to carry out certain checks under Spanish legislation for the prevention of money laundering and terrorist financing.
In that context, when necessary, we may process personal data for:
- customer identification;
- identity verification;
- risk assessment;
- verification of the source of funds;
- retention of documentation that is legally required;
- communication with involved professional parties or competent authorities.
We only process this data to the extent that this is necessary and legally permitted or required.
Marketing and newsletter
We may use personal data to:
- send you information about our property listings;
- send you updates about our services;
- send newsletters;
- share relevant offers or information;
- measure and improve advertising campaigns.
For electronic marketing that requires consent, we ask for your consent in advance. You can always unsubscribe from newsletters or marketing messages via the unsubscribe link in the email or by contacting us.
Website analysis and improvement
We use analytical data to:
- measure the use of our website;
- improve our website;
- understand which pages and properties are popular;
- resolve technical issues;
- analyse the performance of campaigns and advertisements.
Online advertising and retargeting
We may use online advertising tools, such as Google Ads, Meta Pixel and similar technologies. With these, we can:
- display advertisements to relevant target audiences;
- measure conversions;
- improve advertising campaigns;
- re-engage visitors with relevant advertisements, for example via retargeting.
For tracking cookies, advertising cookies and similar technologies, we ask for your consent via our cookie banner.
6. On what legal bases do we process personal data?
We only process personal data when a valid legal basis exists. Depending on the situation, we process data on the basis of one or more of the following legal bases:
Consent
For example when you:
- agree to marketing cookies;
- subscribe to a newsletter;
- give consent for certain forms of online tracking;
- voluntarily provide data to us via a form or communication channel.
You can withdraw your consent at any time. Withdrawing consent does not affect processing that has already lawfully taken place before the withdrawal.
Performance of a contract
When you become a customer or enter into an agreement with us, we process personal data to the extent necessary to perform our arrangements with you.
Legal obligation
We must process or retain certain data because we are legally required to do so, for example for tax, administrative, legal or anti-money laundering purposes.
Legitimate interest
We may process personal data on the basis of our legitimate interest, for example for:
- normal business communication;
- lead follow-up;
- improvement of our services;
- security of our website and systems;
- limited analysis of website usage;
- file management;
- protection of our legal position;
- fraud prevention.
When we rely on legitimate interest, we balance our interest against your privacy interest.
7. How do we collect personal data?
We may receive personal data directly from you, for example when you:
- complete a contact form;
- call us;
- email us;
- send us a WhatsApp message;
- respond to an advertisement;
- submit a property request;
- subscribe to a newsletter;
- request a viewing;
- become a customer.
In addition, we may receive personal data via third parties, such as:
- property portals;
- advertising platforms;
- collaborating estate agents;
- property developers;
- notaries;
- lawyers;
- gestorías;
- banks or mortgage advisers;
- other involved service providers.
We only process this data to the extent necessary for our services, communication, legal obligations or legitimate interests.
8. Cookies and similar technologies
Our website uses cookies and similar technologies. Cookies are small files placed on your device when you visit our website.
We use cookies for, among other things:
- ensuring the proper functioning of the website;
- remembering cookie preferences;
- website analysis;
- advertising measurement;
- retargeting;
- improvement of our services and campaigns.
We may use, among others:
- Google Analytics 4;
- Google Tag Manager;
- Google Ads;
- Meta Pixel;
- other online advertising and analysis tools.
Functional cookies may be placed because they are necessary for the operation of the website. For analytical cookies with more than a minor privacy impact, advertising cookies, tracking cookies and retargeting, we ask for your consent in advance.
Via our cookie banner, you can accept, refuse or set your preferences for cookies. You can change or withdraw your consent later via the cookie settings on our website.
You can also delete or block cookies via your browser settings. Please note that some parts of the website may then function less well.
For more information, please refer to our separate cookie policy: our cookie settings (available via the cookie banner on our website).
9. Newsletter and commercial communication
When you subscribe to our newsletter or give consent for commercial communication, we may use your name and email address to send you information about properties, property developments, services or news from W&O Estates.
You can unsubscribe at any time via the unsubscribe link in our emails or by contacting us.
When you are already a customer or have previously expressed interest in our services, we may, under certain conditions, send you information about similar services. You can always object to this.
10. WhatsApp, telephone and other communication channels
When you contact us via WhatsApp, telephone, email, social media or other communication channels, we process the data necessary to respond to your message and follow up on the communication.
If you use WhatsApp, the terms and privacy policy of WhatsApp or Meta may also apply. We recommend that you do not send sensitive or confidential documents via WhatsApp unless this is necessary and has been agreed with us in advance.
11. With whom do we share personal data?
We only share personal data when this is necessary for our services, performance of an agreement, legal obligations or with your consent.
Depending on the situation, we may share personal data with:
- notaries;
- lawyers;
- gestorías;
- banks;
- mortgage advisers;
- valuers;
- sellers;
- landlords;
- property developers;
- property portals;
- collaborating estate agents;
- hosting providers;
- email providers;
- CRM suppliers;
- website administrators;
- newsletter services;
- advertising platforms;
- analysis and marketing tools;
- accounting or administrative service providers;
- competent authorities when this is legally required.
To the extent that these parties process personal data on our behalf, we enter into data processing agreements. In other cases, these parties may be independent data controllers. This often applies, for example, to notaries, lawyers, banks, mortgage advisers, property portals and government authorities. Their own privacy policies may then also apply.
12. Property portals and external platforms
We may list properties or receive leads via external property portals and platforms. When you contact us via such a platform, we receive the data you provide through that platform.
The relevant platform may also process personal data as an independent data controller. We recommend that you consult the privacy policy of the relevant platform.
13. Service providers
We use service providers for, among other things:
- hosting;
- email;
- CRM;
- website management;
- website analysis;
- online advertising;
- newsletter distribution;
- customer communication;
- security;
- administration.
These service providers may only process personal data in accordance with our instructions when they act as processors. We ensure that appropriate agreements are made regarding security, confidentiality and the processing of personal data.
14. International transfer of personal data
We are based in Spain and focus on Dutch and international clients. We endeavour to process personal data as much as possible within the European Economic Area.
Some software suppliers or advertising platforms may process personal data in or make it accessible from countries outside the European Economic Area. When personal data is transferred outside the European Economic Area, we only do so when a valid legal basis exists, such as:
- an adequacy decision by the European Commission;
- standard contractual clauses;
- supplementary safeguards;
- your explicit consent when required;
- another permitted legal basis under applicable privacy legislation.
15. How long do we retain personal data?
We do not retain personal data longer than necessary for the purposes for which it was collected, unless we are legally required to retain data for a longer period.
In principle, we apply the following retention periods:
Contact requests and lead data
We retain contact requests and lead data for a maximum of 24 months after the last contact moment, unless a request for deletion is made earlier or unless further retention is necessary due to a customer relationship, agreement or legal interest.
Newsletter data
We retain data for newsletter distribution for as long as you are subscribed to the newsletter. When you unsubscribe, we only retain the data necessary to record and honour your unsubscription.
Customer and transaction files
We retain customer and transaction files for the duration of the customer relationship and thereafter for as long as necessary for contractual, tax, legal or statutory obligations.
Anti-money laundering documentation
Documentation that we are required to retain under Spanish anti-money laundering legislation is retained for the legally prescribed period.
Administrative and tax data
We retain administrative and tax data for as long as necessary under applicable tax and administrative legislation.
Cookie and analytical data
We retain cookie data and analytical data according to the retention periods set in the relevant tools and to the extent necessary for analysis, reporting and marketing purposes. Our cookie policy provides further information on the retention periods of specific cookies.
16. How do we secure personal data?
We take appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access, disclosure, alteration or destruction.
These measures may include, among others:
- secure connections via SSL/TLS;
- access restrictions to systems and files;
- use of passwords and, where possible, two-factor authentication;
- secure hosting and storage;
- periodic backups;
- limiting access to personal data to persons who need this data;
- agreements with service providers on security and confidentiality;
- measures against unauthorised access to email, CRM and other systems;
- procedures for data breaches and privacy requests.
Despite our security measures, no system can guarantee complete security. When a data breach occurs, we act in accordance with applicable legal obligations.
17. Your privacy rights
You have various rights regarding your personal data. Depending on the situation, you have the right to:
- obtain access to the personal data we process about you;
- have inaccurate or incomplete data corrected;
- have personal data deleted;
- have the processing of your personal data restricted;
- object to processing based on legitimate interest;
- object to direct marketing;
- withdraw your consent;
- have personal data transferred to you or another party, where applicable;
- lodge a complaint with a supervisory authority.
Would you like to exercise your rights? Please contact us at:
We may ask you to verify your identity before we respond to your request. We do this to prevent personal data from being provided to the wrong person.
We generally respond to your request within one month. In complex cases, this period may be extended in accordance with applicable legislation.
18. Filing a complaint with the supervisory authority
If you believe that we are not handling your personal data with sufficient care, you can contact us. We will then try to find a solution together.
You also have the right to lodge a complaint with the competent data protection authority. Because W&O Estates is based in Spain, you may contact the Spanish data protection authority, among others:
Agencia Española de Protección de Datos (AEPD)
Website: www.aepd.es
Website: www.aepd.es
Depending on your place of residence or situation, you may also be able to contact the data protection authority in your own country.
19. Automated decision-making
We do not make decisions that are based solely on automated processing and that have legal or similarly significant consequences for you.
We may use tools for lead management, marketing analysis, advertising measurement or automatic matching of property interest, but no fully automated decisions with legal or similarly significant consequences are made in this process.
20. Links to external websites
Our website may contain links to external websites, such as property portals, property developers, notaries, lawyers, banks, social media platforms or other third parties.
We are not responsible for how these external parties handle personal data. We recommend that you read the privacy policies of these parties before providing personal data.
21. Changes to this privacy policy
We may amend this privacy policy from time to time, for example when our services, website, software tools or legal obligations change.
The most recent version is always available on our website. In the event of significant changes, we may post a notice on our website or inform you in another appropriate manner.
22. Contact
Do you have questions about this privacy policy or about how we handle personal data? Please contact us:
W&O Estates S.L.
Calle Santa Nunilón 2, 1º 1D
03189 Playa Flamenca, Orihuela Costa
Alicante, Spain
Website: www.wo-realestate.com
Email: info@wo-realestate.com
CIF/NIF:
Calle Santa Nunilón 2, 1º 1D
03189 Playa Flamenca, Orihuela Costa
Alicante, Spain
Website: www.wo-realestate.com
Email: info@wo-realestate.com
CIF/NIF: